CPA.com

Associate Marketing Manager for Alliances

US-NY-New York City
Job ID
2017-1061
# of Openings
1
Category
Marketing

Summary

Develops and implements comprehensive marketing plans designed to increase awareness and generate leads for the firm solutions alliance program by performing the following duties.

Duties and Responsibilities

  • Develops and implements comprehensive marketing plans that include direct mail, email, webinars, collateral, and tradeshows.*
  • Monitors competitive landscape, identifies customer needs, and proactively recommends appropriate adjustments to plans.*
  • Develops and manages strong outreach to prospects to generate qualified leads for Firm Solutions Alliance Program.*
  • Creates and maintains compelling web pages for each program and creatively expands web site presence to better support lead generation for programs on an ongoing basis.*
  • Researches and initiates advertising opportunities to reach targeted prospects, facilitate program coverage, and create opportunities for joint webinars and special supplements.*
  • Coordinates tradeshow presence and promotions, identifies new opportunities for speaking engagements at relevant events, and represents the company at national tradeshows to generate leads and network with program and channel partners.*
  • Communicates program positioning and overall story for how CPA.com is transforming CPA firms’ client accounting services practices through leading online financial management solutions.*
  • Develops and maintains strong relationships with all program partners and engages in ongoing communication through regular status meetings and cross-organizational planning activities.*
  • Manages budget for and track marketing expenses for each partner program.*
  • Tests, tracks, and evaluates results of all marketing initiatives to ensure proper use of budgeted resources and continuous improvement.*
  • Other duties may be assigned. 

*Essential Function

 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience

Bachelor's degree (B. A. / B. S.) from four-year college or university; and four to six years related experience and/or training; or equivalent combination of education and experience.

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, and Microsoft PowerPoint.

Knowledge, Skills and Other Abilities

  • Project management skills
  • Ability to multi-task
  • Detail oriented
  • Ability to work creatively
  • Ability to meet deadlines
  • Ability to work in a fast-paced environment
  • Verbal and written communication skills
  • Interpersonal skills
  • Organizational skills
  • Knowledge of digital and direct marketing
  • Knowledge of marketing automation platforms

 

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

 

Math Ability:

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

 

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

Specialized Training:

  • One year of CRM - Salesforce.com experience
  • One year of web design experience

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit, use hands, reach with hands and arms, and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to taste or smell.

 

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

The noise level in the work environment is usually moderate. 

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