CPA.com

Marketing Specialist - Conferences

US-NC-Durham
Job ID
2017-1062
# of Openings
1
Category
Marketing

Summary

Responsible for providing marketing management for smaller events and workshops as well as marketing support for larger conferences

Duties and Responsibilities

  1. Develops and implements comprehensive marketing plans for smaller events and workshops that include direct mail, email, web site merchandising optimization, social media and search engine marketing. Tracks to revenue goals and marketing expense allocations for those events
  2. Responsible for assisting product marketing managers in executing various integrated communication and marketing activities for larger conferences including direct mail, fliers, email campaigns, tele-sales, trade shows and exhibits, public relations, customer communications, advertisements, promotions, procuring content, competitive research, and other marketing plans.
  3. Interprets data analytics about past conference attendees to develop a unique and compelling prospectus and other supportive materials for each major conference with the goal of helping the exhibit sales team acquire new exhibitors and sponsors.
  4. Tracks overall revenue goals for exhibits and coordinates communications with our exhibit sales partner.
  5. Conducts periodic market research with past and present exhibitors and sponsors to evaluate value of current offerings and recommend incremental improvements.
  6. Ensures consistent tracking of marketing campaigns in our marketing operations database; analyzes response to tactical marketing changes and helps evolve our approach from a marketing, sales, and offer perspective.
  7. Responsible for coordinating set up of promotion codes for the conferences and channel teams.
  8. Develop process documentation for internal marketing functions.
  9. Attends trade-shows as needed.

Education and Experience

Bachelor's degree (B. A. / B. S.) from four-year college or university; or less than one year related experience or training; or equivalent combination of education and experience.

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Marketing Operations on Demand (MOOD), Atlassian (JIRA), and Adobe Acrobat Pro.

Knowledge, Skills and Other Abilities

  • Self-motivated
  • Detail-oriented
  • Superior project kills
  • Time management skills
  • Superior copywriting skills
  • Superior oral communication skills
  • Ability to analyze and interpret demographic data sets
  • Ability to understand the key metrics for email and online marketing success
  • Creative
  • High-energy
  • Positive attitude

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Language Ability:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

 

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

 

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include ability to see color.

 

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

The noise level in the work environment is usually moderate.

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