CPA.com

Marketing Specialist

Job Location US-NC-Durham
Job ID
2018-1066
# of Openings
1
Category
Marketing

Summary

Hard-working, detail-oriented, creative individual will handle coordinating the production schedules of ~400 online sell pages for the webcast product line. They will also support the marketing team with projects and multi-channel marketing efforts and complete them efficiently with a high level of quality.

Duties and Responsibilities

  1. Coordinates the creation of compelling and user-friendly webcast product pages on AICPAStore.com and optimize them for search and high conversion rates. Works proactively with product managers and online production team to maintain schedules and ensure event pages are published in a consistent and timely manner.*
  1. Develops monthly email campaign(s) for webcast calendar and other email promotions including image selection, copywriting, test plans, and working with product marketing managers to determine product mix.*
  1. Interprets data analytics about past webcast campaign performance and leverages this intel to improve campaigns.*
  1. Assist channel marketing manager with projects that may include email campaigns, digital and print advertisements, social media, direct mail, flyers, telesales, trade shows and exhibits, promotions, procuring content, competitive research, customer communications, sell sheets, presentations and other marketing tactics.*
  1. Creates and executes a small number of multi-channel marketing campaigns around specific audience segments.*
  1. Maintain content on topical and product line landing pages on AICPAStore.com and AICPA.org. *
  1. Create promotional slides to be used in webcasts and conferences. *
  1. Ensures consistent tracking of marketing campaigns in the marketing operations database.*
  1. Assists with coordinating set up of promotion codes.*
  1. Develops process documentation for internal marketing functions as needed.
  1. Attends tradeshows, as needed (~ 1-3 per year max).

Other duties may be assigned.

*Essential Funtion

Education and Experience

Bachelor's degree (B. A. / B. S.) from four-year college or university; less than one year related experience or training; or equivalent combination of education and experience.

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and Microsoft Outlook; experience with Marketing Operations on Demand, Atlassian JIRA, and Adobe Acrobat Pro preferred but will train.

Knowledge, Skills and Other Abilities

  • Self-motivated
  • Detail-oriented
  • Superior time management skills
  • Superior project skills
  • Superior copywriting and proof-reading skills
  • Superior oral communication skills
  • Ability to multi-task and meet deadlines in a high-volume and fast-paced environment
  • Ability to understand the key metrics for email and online marketing success
  • Creative
  • High-energy
  • Positive attitude

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Language Ability:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

 

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

 

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include ability to see color.

 

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

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