The Director of Product Marketing will lead a team of marketing professionals responsible for all content creation, positioning, messaging, lead generation, sales materials, competitive intelligence, market research and customer communications for key CPA.com products. The position reports directly into the VP Marketing.
Bachelor's degree (B. A. / B. S.) in marketing or business-related discipline; from four-year college or university; MBA preferred; or seven to ten years related experience and/or training; or equivalent combination of education and experience. Prior experience marketing technology products in the accounting category a significant plus.
To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, internet software, human resource systems software, project management software, database software, Microsoft PowerPoint, and content management systems.
• Analyze markets & customer needs • Creative outlook • Detail-oriented • Meet aggressive deadlines • Excellent presentation skills • Interpersonal, verbal, and written skills • Self-motivated • Results-oriented • Lead projects • Interact with multiple departments • Product marketing skills • Product management skills • Relationship skills • Budgeting and forecasting skills • High-energy disposition • Enthusiastic personality