• Associate Marketing Manager

    Job Location US-NY-New York City
    Job ID
    2018-1081
    # of Openings
    1
    Category
    Marketing
  • Summary

    Responsible for developing and supporting B2B marketing activities that include email, web site, search and social media, direct sales activities, tradeshows, event presentation management, and cross organizational planning by performing the following duties.

     

    Duties and Responsibilities

    1. Assists in developing a multi-channel/integrated marketing plan for various programs utilizing marketing tools including: email, search engine optimization, social media, print collateral, tradeshows, webinars/seminars, conferences/events, online exposure, and web exposure.*

     

    1. Drafts compelling copy for content marketing that includes emails, tip sheets, and other enablement tools.*

     

    1. Demands generation: supports a marketing strategy that drives demand for products.*

     

    1. Develops monthly marketing reports and provides insights on analytics.*

     

    1. Monitors and tracks monthly ad placements.*

     

    1. Supports social media posts.*

     

    1. Researches giveaways for conferences as well as raffle prizes.*

     

    1. Drafts and sets up nurturing campaigns.*

     

    1. Manages homepage updates for team.*

     

    1. Provides support with business review data and PowerPoint decks.*

     

    1. Coordinates and supports webinars.*

    Essential Function

    Education and Experience

    Bachelor's degree (B. A. / B. S.) from four-year college or university; and 2 to 4 years related experience and/or training; or equivalent combination of education and experience.

    Computer Skills

    To perform this job successfully, an individual should have knowledge of Microsoft Word, PowerPoint, Microsoft Outlook, Microsoft Excel, Salesforce.com and Act-On.

    Knowledge, Skills and Other Abilities

    • Motivated
    • Can support multiple projects while providing clear communication of progress to senior marketing manager
    • Strong marketing analytics skills
    • Creative
    • Detail oriented
    • Excellent interpersonal skills
    • Oral and written communications skills
    • Organizational skills

    Qualifications:

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    Language Ability:

    Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

     

    Math Ability:

    Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

     

    Reasoning Ability:

    Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

     

    Physical Demands:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    While performing the duties of this job, the employee is regularly required to sit, use hands, reach with hands and arms, and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to taste or smell.

     

    Work Environment:

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    The noise level in the work environment is usually moderate.

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