• Events & Marketing Communications Manager

    Job Location US-MI-Dexter
    Job ID
    # of Openings
    Alliance Marketing
  • Summary

    Responsible for working on the planning and implementation of projects that support the marketing function by performing the following duties.

    Duties and Responsibilities

    1. Responsible for managing the trade show calendar and tradeshow logistics.
    1. Negotiates sponsorship levels and agreements for trade show, onsite and virtual, corporate participation.
    1. Works individually or with a team in recommending action, scheduling and planning projects, estimating cost, and managing projects to completion.
    1. Identifies, evaluates, and recommends marketing opportunities consistent with product line objectives and provides pre- and post-sale marketing support to the Sales Team.
    1. Tracks trade show activity and evaluates results to provide recommendations for future participation and activities.
    1. Researches potential event locations and evaluates alternatives.
    1. Manages marketing budget sheets and event budget sheets,.
    1. Acts as a main approver of vendor invoices.
    1. Manages the input of marketing leads into the CRM database.
    1. Coordinates plans and executes company participation in trade shows.
    1. Facilitates pre-event preparation meetings in various levels.
    1. Coordinates, exhibit set-up and equipment necessary for events.
    1. Coordinates logistics, including registration and attendee tracking, and pre- and post-event evaluations.

        14. Builds and maintains strong relationships with trade show and media vendors and printers.


        15. Research and implement techniques to create engagement through social media and at trade show events.


    Other duties may be assigned.

    Education and Experience

    Bachelor's degree (B. A. / B. S.) from four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience.

    Computer Skills

    To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, CRM, and social media automation tools.

    Knowledge, Skills and Other Abilities

    • Time management
    • Project management skills
    • Event management skills
    • Budget management skills
    • Professionalism
    • Analytical skills




    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    Language Ability


    Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.


    Math Ability


    Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.


    Reasoning Ability


    Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


    Physical Demands


    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    While performing the duties of this job, the employee is regularly required to sit, and talk or hear. The employee is frequently required to taste or smell. The employee is occasionally required to stand, walk, use hands, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move objects.


    Work Environment


    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    The noise level in the work environment is usually quiet.


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