CPA.com

Associate Marketing Manager

Job Location US-MI-Dexter
Job ID
2021-1132
# of Openings
1
Category
Marketing

Summary

Responsible for executing tactical activities for all marketing plans on assigned programs and products, tracking and compiling results from marketing activities, and assisting with the development of internal and external resources by performing the following duties.

 

Duties and Responsibilities include the following.  Other duties may be assigned.

  1. Executes tactical deliverables such as emails, social media, web updates, advertising, webinar setup, creative for tradeshows.
  2. Collects and organizes marketing activity results to include email marketing, web analytics, webinar results, and content downloads.
  3. Assists with content marketing strategy creation and execution such as whitepapers, blogs, and tip sheets.
  4. Assists with the development of firm enablement resources.
  5. Assists with the development of sales enablement resources.
  6. Presents to internal and external stakeholders.
  7. Hosts and moderates webinars for prospective audiences.
  8. Manages an annual budget.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Office Suite; Canva and/or Adobe Design software; Trello, Asana, and/or Monday.com project management software; Salesforce; Adobe Acrobat Pro software; and Webinar platform.

 

Education/Experience

Bachelor's degree (B.A./B.S.) from four-year college or university; and two to four years related experience and/or training; or equivalent combination of education and experience.

 

Knowledge, Skills, and Other Abilities

  • Time/Project Management skills
  • Interpersonal, verbal, and written communication skills
  • Professionalism

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