CPA.com, a leading developer and distributor of technology solutions for the CPA profession, is seeking an experienced integrated marketing manager who is looking to apply their skillset and grow with a dynamic and fast-growing organization. This candidate is responsible for the development and execution of integrated marketing plans supporting a specific CPA.com product portfolio, from strategy to execution and reporting. This person will leverage their understanding of the accounting channel, CPA.com product portfolio, product priorities and key insights to develop compelling integrated marketing campaigns that drive awareness, engagement, conversion, loyalty, and advocacy. This person will have a curiosity for testing new and innovative approaches to generate demand and will take a data-driven approach to planning go-to-market plans across both inbound and outbound channels.

Key Duties and Responsibilities include the following.  Other duties may be assigned.

• Leads the development and execution of integrated marketing plans that drive customer awareness, retention and acquisition strategies for specific CPA.com product portfolios.
• Incorporates a multi-channel approach using social media strategies, paid searches, advertising, influencers & partnerships, and events/trade shows to drive qualified demand.
• Plans, creates, builds, tests, deploys, and optimizes marketing programs using content and automation strategies.
• Forecasts, measures, analyzes, and reports on the impact of marketing activities on sales pipelines, revenues, and sales cycle lengths.
• Reaches, connects, engages, and converts customers by delivering unique, relevant content via the use of multiple online and offline marketing channels.
• Owns development of compelling content and collaterals including webinars, whitepapers, case studies, blogs, live streams and web pages that support each phase of the buyer’s journey.
• Collaborates actively with internal and external partners and agencies including, product, sales, rev ops, social media and PR on product specific goal setting and execution tactics.
• Guides content strategy and messaging architecture (including advertising, landing pages, websites, emails, collateral, and other external-facing assets) in collaboration with product marketer and communication/PR team. 

Qualifications

• Bachelor's degree with relevant major
• 5-7+ years of marketing experience, preferably in professional services, the accounting profession or technology.
• Proven experience developing and implementing integrated marketing plans and campaigns that have met or exceeded goals.
• Excellent verbal, written, visual/presentation and communication skills. Ability to quickly create content including emails, website copy, blogs, videos, social content and more.
• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities.
• Ability to work independently and with limited oversight to accomplish agreed upon objectives and to evaluate results.
• Strong knowledge of marketing and advertising best practices
• Expertise and proficiency in marketing automation platforms, CRM solutions, email marketing, social media, and SEO/SEM campaigns.
• Strong attention to detail.  

About CPA.com

At CPA.com, we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations.  We develop the solutions ourselves or in partnership with leading technology providers such as Paychex.com, Bill.com, Lukka, Jirav and Vertex, among many others. 

We’ve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States, with a growing global focus. Our team works every day to transform accounting practice areas, deliver cutting-edge technology solutions and advance the technology ecosystem for the profession.

What’s life like at CPA.com? Our team members would describe it as innovative, fast-paced, and flexible. We’re engaged—we get involved. We’re accountable—we stand behind our work. We’re collaborative—we thrive on teamwork. We’re authentic—we’re true to who we are. And we’re innovative—we’re always looking to what’s next.

We’re also a subsidiary of the American Institute of CPAs, which is part of the Association of International Certified Professional Accountants, the world’s most influential organization representing 650,000 finance and accounting professionals worldwide. Visit cpa.com to learn more.