CPA.com, a leading developer and distributor of technology solutions for the CPA profession, is seeking an experienced Product Marketing Manager – Tax and Advisory - who is looking to apply their skillset and grow with a dynamic and fast-growing organization. The Product Marketing Manager will lead the development of product messaging, positioning, strategy and core content creation for CPA.com’s tax, blockchain, financing advisory areas and technology partner solutions. The candidate will collaborate heavily with their peers on the integrated marketing team to develop and execute on multi-channel, persona-driven marketing plans.

Key Job Responsibilities include the following.  Other duties may be assigned.

• Develop positioning and messaging that communicates the vision and value of CPA.com’s portfolio of products and practice development offerings in the market. Carries the concepts through to webinars, emails, webpages, and other marketing creatives.

• Research and articulate value propositions and clear competitive differentiation of CPA.com offerings to drive marketing strategy.

• Perform as the expert and advocate of CPA.com’s buyers—how, when and why they buy, their buying criteria and the tools and resources they ultimately need to drive adoption of CPA.com products with buyer, refining segments, personas and ICPs as necessary.

• Research competitor offerings and perform market research as necessary to develop competitive messaging for sales, marketing and product teams.

• Establish pricing strategies and models in conjunction with product partners and stakeholders to support our product(s).

• Understand seasonal and competitive buying patterns to help prioritize product marketing and go-to-market timelines.

• Identifies and implements ways to assist the leadership team in product planning through requirements development and analysis.

• Lead the creation of product category content including webinars, case studies, whitepapers, articles, blogs, videos and more to promote product interest and establish CPA.com as a thought leader for the profession.

• Collaborate cross-functionally with marketing, communication, business development and sales teams to develop, implement and monitor comprehensive strategic marketing plans.

• Works with sales to develop effective sales and marketing tools and support materials. 

• Collaborate with the MarComm team to optimize the story and messaging around the CPA.com product portfolio, as well as determine ROI and effectiveness of marketing campaigns.

• Performs internal training on product positioning and messaging updates.

• Presents as a thought leader on various web and on premise events.

Skill and Qualifications

• Bachelor's degree with relevant major; advanced degree preferred.
• Proven experience as a Product Marketing Manager, Product Manager, Brand Manager or similar role.  Strong preference for candidates with experience in the accounting profession.
• Ability to think strategically and collaborate cross-functionally to build relationships and achieve key goals and metrics
• Strong project management skills
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Excellent verbal, written, visual/presentation and communication skills. Ability to read, analyze, and interpret common trade and technical journals and financial reports. Ability to respond to common inquiries from customers, regulatory agencies, or members of the business community. Ability to write articles or blogs supporting thought leadership around cpa.com product offerings. Ability to effectively present information to CPA/accounting community, top CPA.com management, public groups, and/or boards of directors.
• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities. 
• Ability to work independently and with limited oversight to accomplish agreed upon objectives and to evaluate results.
• Strong attention to detail.
• Product Marketing Certification a plus