CPA.com, a leading developer and distributor of technology solutions for the CPA profession, is seeking an experienced content marketing manager who is looking to apply their skillset and grow with a dynamic and fast-growing organization. A successful candidate will use creative thinking and strategic marketing skills to develop and execute a comprehensive content strategy aligned with CPA.com and partner product goals. The role requires a resourceful spirit, excellent writing, and strong communication and project management skills. The candidate should have a proven track record of driving measurable results through content development and execution.

This is an individual contributor role with high autonomy and strong cross-functional collaboration.

Key duties and responsibilities include the following. 

• Contribute to and execute a comprehensive content marketing strategy that is aligned with the overall CPA.com and individual partner marketing plans.
• Ideate, strategize, draft, and deliver compelling marketing content, including thought leadership webinars, whitepapers, blogs, email nurtures, case studies, web pages, infographics, and social posts to support each phase of the buyer journey.
• Understand and activate buyer personas for CPA.com and partner products to implement targeted messaging to meet their unique needs and preferences.
• Ensure that content is high-quality, relevant, and aligns with the CPA.com and partner product brand voice.
• Integrate with the campaign and marketing owner teams to plan the distribution of content and outline projected performance.
• Collaborate with marketing colleagues and cross-functional teams, including sales, creative design, product development, and internal marketing managers, to align content to broader internal business objectives.
• Understand analytics and technology tools to measure and report on the performance of content and marketing goals to internal stakeholders and external partners.
• As needed, collaborate with the marketing owner team to contribute content-related details for quarterly business reviews.
• Other duties may be assigned.

Qualifications:

• Bachelor's degree in marketing, communications or a relevant major, or the equivalent years of experience in content marketing.
• 5- 7+ years of marketing experience, preferably in professional services, accounting profession, or technology, with a demonstrated success in content strategy and development.
• Ability to create content from scratch with varying levels of direction
• Knowledge of SEO research and experience efficiently and effectively using AI tools in the content creation process.
• Knowledge of email marketing, marketing automation, and CRM platforms, including understanding of Google Analytics 4.
• Excellent verbal, written, visual/presentation, and communication skills. Ability to quickly create content, including emails, website copy, blogs, videos, social content, and more.
• Ability to act like an owner, work autonomously with varying levels of oversight, and project manage other stakeholders to accomplish agreed-upon objectives and to evaluate results.
• Maintains strong attention to detail and professional discretion.

About CPA.com

At CPA.com, we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations.  We develop the solutions ourselves or in partnership with leading technology providers such as Paychex.com, BILL, Sage, Jirav and Vertex, among many others. 

We’ve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States, with a growing global focus. Our team works every day to transform accounting practice areas, deliver cutting-edge technology solutions, and advance the technology ecosystem for the profession.

What’s life like at CPA.com? Our team members would describe it as innovative, fast-paced, and flexible. We’re engaged—we get involved. We’re accountable—we stand behind our work. We’re collaborative—we thrive on teamwork. We’re authentic—we’re true to who we are. And we’re innovative, we look to what’s next.

To perform this job successfully, an individual should have knowledge of word processing, spreadsheet and database software, human resource and contact management systems, Salesforce, Pardot, and MS PowerPoint.