Focuses on selling a new cloud-based solution to mid-sized CPA firms. Responsible for developing strong relationships with customers, connecting with key business executives and stakeholders, preparing sales reports, answering client inquiries, and identifying new business opportunities among existing customers by performing the following duties.
Develops and implements comprehensive marketing plans designed to increase awareness and generate leads to drive business for CPA.com partner programs and technology solutions by performing the following duties.
Acts as the product subject matter expert, supports strategic account managers and product marketing in the sales as well as marketing functions. Liaisons respective product partner teams on developing processes & procedures for channel activity. Provides data used by sales operations to improve CRM database information and use by performing the following duties.
The Sr. Manager, Alliance Management builds long-term value for the organization by providing strategic guidance to the company's alliance portfolio. The position is responsible for formulating and executing the overall alliance management strategy to include: a deep working knowledge of alliance products and services, contract compliance, strategic input on alliance product roadmaps, conducting quarterly business review meetings with partners, ongoing relationship management, strategic alignment and escalation of important issues. The role is an individual contributor role responsible for matrix-managing across various functional departments (sales, marketing, product, etc.) to achieve stated objectives. The successful individual will procure and analyze market research and competitive business intelligence to inform the execution of the alliance management strategy.