The Director of Product Marketing will lead a team of marketing professionals responsible for all content creation, positioning, messaging, lead generation, sales materials, competitive intelligence, market research and customer communications for key CPA.com products. The position reports directly into the VP Marketing.
The Sr. Manager, Alliance Management builds long-term value for the organization by providing strategic guidance to the company's alliance portfolio. The position is responsible for formulating and executing the overall alliance management strategy to include: a deep working knowledge of alliance products and services, contract compliance, strategic input on alliance product roadmaps, conducting quarterly business review meetings with partners, ongoing relationship management, strategic alignment and escalation of important issues. The role is an individual contributor role responsible for matrix-managing across various functional departments (sales, marketing, product, etc.) to achieve stated objectives. The successful individual will procure and analyze market research and competitive business intelligence to inform the execution of the alliance management strategy.